Product Innovation
To solve their challenges, KUIU listens to trusted hunters and guides from around the world. We then design and test our gear to stand up to the toughest conditions.
Kutana. Ultralight Meets Durability.
The Kutana line takes revolutionary stretch-nylon fabrics and crafts them into the lightest and toughest gear ever produced.
Selecting Your Camo Pattern
With now three choices to choose from, figure out which one will work best for you on your next hunt.
Training Gear
The Training Line Up of work out gear is ideal for trail running, the gym, CrossFit, weight training, and at-home fitness.
Featured Innovation: Tiburon
KUIU's hot weather line, Tiburon, was engineered with technologies that keep hunters comfortable and cool in warm temperatures.
PRO Pack System - Why We Made It
Durable and feature-rich, the Pro Pack line is designed to withstand the abuse of hunting.
PRO Pack Suspension Overview
KUIU Chief Hunting Officer Brendan Burns and Director of Product Development Shaun Ayers, give an in-depth look at the new features and enhancements built into the redesigned PRO suspension.
From The Archives - The History Behind KUIU's First Camo Pattern, Vias
Back in 2010, before KUIU hit the market, KUIU’s founder Jason Hairston solicited feedback on his blog from every hunter that had an opinion on what a camo pattern should be. Soon after, Vias Camo was born.
The Making Of Verde Camo
KUIU Verde expanded hunter concealment into landscapes dominated with green vegetation. Learn more about how and where it works best.
Valo From The Inside
When you hear a company representative review their own products, it’s met with skepticism. But at KUIU, it’s part of our mission as a company to ensure we’re staffed by hunters who are dedicated to pushing our products to the limit.
What Experts Are Saying About Valo
From sheep and elk hunters, to the most discerning whitetail hunters and waterfowlers, I spoke with folks that had the opportunity to test Valo in the field.
Valo: Why We Made It
KUIU’s Shaun Ayers walks us through the design of Valo, our most versatile camo pattern yet.
PRO Bino Harness Overview
Drawing inspiration from the original KUIU Bino Harness and our demand for relentless innovation, the new full-featured PRO Bino Harness is built for full binocular protection and ease of use.
KUIU Pro LT Packs - Why We Made It
Learn about the light and tough, PRO LT hunting packs. They're ideal for hunters who count every ounce.
The Feather Scientists
The International Down and Feather Laboratory is the foremost authority on testing down. Watch their procedures that certify KUIU’s QuixDown.
Super Down Redesigned
The design improvement of Super Down ULTRA is whats at the core of what KUIU stands for, the relentless pursuit of innovation. By going back to the drawing board on our original Super Down we were able to remove 40% of the original weight.
KUIU Insulated Glove Comparison
Learn about the key features and materials that go into KUIU’s insulated cold weather hunting gloves that keep you warm, dry, and protected.
Marui Weaving
See how Toray's Dot Air fabric from KUIU’s Tiburon products is made.
Tec-One Nylons
Jason Hairston follows the raw fabrics through washing, dying, the color lab, printing, DWR application, and quality control.
KUIU Carbon Fiber Pack Frame Durability Test
In response to questions about the durability of the new carbon fiber ULTRA pack frame, KUIU founder Jason Hairston arranges for trial by truck.
Rocket Composites
Go Behind The Seams at KUIU, and see the process of creating KUIU's unique carbon fiber backpack frames.
Spread Tow Carbon Fiber
Go Behind The Seams at Chomarat's manufacturing plant in South Carolina to learn how this amazing new carbon fiber is manufactured.
SCARPA Boot Factory
Jason visits the SCARPA boot factory in Asolo, Italy, to get a look at the process of making Italian mountaineering boots.
7 Components to the Ultimate Mountain Boot
Learn the key features and components every mountain hunting boot should have.
Design Overview - Talus and Axis Waterproof Hybrids
Shaun Ayers discusses the advantages of using different technical fabrics in each panel of a garment, and what hunting situations call for this advanced hybridized design in the field.
Talus Hybrid Pant Development Breakdown
Shaun Ayers discusses the design philosophy, testing process, and technology behind the new Talus Hybrid Pant.
KUIU PRO PANT REVIEW - ALL SEASON TOUGHNESS
In this video KUIU's Pedro Ampuero goes through one of his favorite all season pants. A tough but comfortable pant to be used all your round in all types of conditions.
Kenai Ultra Design Review
With updates to the design and layout we took the original customer favorite Kenai Jacket and made it even better.
Stalker 500 Overview
Jason gives a brief overview of the new Stalker 500 pack which is a dual-purpose stalking pack that is prepacked with the essential gear to keep with you while finalizing your stalk.
Komatsu Fabrics Part 1
KUIU Founder Jason Hairston hosts this look Behind The Seams at the largest fabric finishing facility in Japan, in this never-before-photographed Toray factory documentaries.
Komatsu Fabrics Part 2
Go Behind The Seams with Jason Hairston to see how KUIU’s softshell Guide fabric is made.
The Feather Architect
Mr. Toshikatsu Kawada's family has been in the down business for five generations, and he has dedicated his life to creating the perfect feather. In this documentary portrait, we meet the man behind KUIU's innovative Super Down products, and catch a glimpse of his passion and absolute devotion to quality.
Tiburon Short
An extremely breathable short for scouting, hunting, and everyday wear, the Tiburon Short allows the slightest breeze to pass through the fabric, allowing your body to cool down when heat management matters most.
Why Water Resistant Down?
A lot of companies claim their down is waterproof…but how waterproof is it? Matt Lieber from IDFL pulls back the curtain on the Hydrophobic Shake Test, showing a real 90-minute test pitting KUIU’s Quix Down against a competitor.
Educate Yourself About Down
International Down and Feather Laboratory, or IDFL, is one of the world's foremost authorities on testing down and other filled textile insulations. The outdoor industry throws around terms like loft, fill power, down percentage, and DWR, but what do those terms tell us? Educate yourself before purchasing so that you know what you are getting.
Why Does Fill Power Matter?
What is fill power, and why does it matter? IDFL’s Matt Lieber reveals how a Fill Power test works with real-world tests of KUIU’s Quixdown versus a competitor, and explains why higher fill power is better for high performance and reduced weight.
What's in Your Down?
IDFL’s Matt Lieber explains how a Composition and Species Analysis works, showing a real-world analysis of KUIU’s Quix Down. Matt lays out why you care whether your jacket is made of goose or duck down, and why the down cluster percentage tells you about the quality and cleanliness of your jacket’s down fill.
All-Season Performance with Peloton Base and Mid-Layers
By layering the Peloton base and mid layers a variety of ways, they can take you from the start of the season, to the very end.
KUIU Training: Elevate Your Hunting Performance
Getting in shape for a hunt doesn’t come easy—you train for it. Introducing a new line-up of apparel built for those that train as hard as they hunt.
Which Rain Gear Is Right For You?
Whether you need heavy-duty, ultralight or packable hunting rain gear, these waterproof and breathable rain gear sets will keep you dry and protected on your toughest hunts.