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Our Story

KUIU is obsessed with engineering the world's most innovative performance hunting gear. Our founder, Jason Hairston, had a vision for hunting gear that pushed the boundaries of performance, ultralight weight, and technology development. KUIU lives that vision every day with our customers and employees.

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KUIU CONSERVATION DIRECT NORTH DAKOTA - KCD1

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KUIU CONSERVATION DIRECT UTAH - KCD2

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KUIU CONSERVATION DIRECT NEVADA - KCD3

Conservation Direct

Entirely company and customer funded, every dollar invested goes toward a tangible conservation project that contributors and volunteers can see.

Team Rubicon

Team Rubicon serves the underserved by uniting the skills and experience of military veterans with first responders. Join KUIU and support Team Rubicon.

Inner Circle Rewards

The Inner Circle program rewards KUIU customers with points, exclusive offers, and early access to new products.

#KUIUNATION

KUIU Nation allows you to share your hunting experiences with the KUIU team, as well as other KUIU customers across the country.

Our Founder's Vision: Told By Some of His Closest Friends

July 17th marks the birthday of KUIU's founder, Jason Hairston. In his honor, we're celebrating our inaugural Founder's Week. We’ll be taking this week to remember Jason, celebrate his legacy, and reflect with the KUIU Nation on where the soul of our company came from.

CTE DISCUSSION WITH KIRSTYN HAIRSTON

In 2018, we lost our founder, Jason Hairston, to Chronic Traumatic Encephalopathy (CTE) that stemmed from his college and professional football career.

OUR FOUNDER

Jason Hairston’s inspiration for starting KUIU was deeply rooted in a lifelong passion for hunting. Learn how he built KUIU in his own words.

OUR TECHNOLOGY

To solve the challenges hunters face in the field, KUIU is relentless in sourcing the most innovative fabrics and materials for our gear.

TOUR SCHEDULE

KUIU is coming to you! Join us at an Ultralight Tour Event and be a part of KUIU Nation!

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