Welcome to the Inner Circle

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Our Story

KUIU is obsessed with engineering the world's most innovative performance hunting gear. Our founder, Jason Hairston, had a vision for hunting gear that pushed the boundaries of performance, ultralight weight, and technology development. KUIU lives that vision every day with our customers and employees.

Second-Annual Gold Star Peak Climb

Read about how we teamed up with The Three Rangers and Gold Star Peak Foundation to honor seven of our Nation’s fallen heroes on the second-annual Gold Star Peak Climb.

Never is Our Plan

During a recent comb through of reviews from our Guides and Outfitters program, we noticed a golden thread in their feedback--the word “never.”

Trade Shows 2023

Team Rubicon

Team Rubicon serves the underserved by uniting the skills and experience of military veterans with first responders. Join KUIU and support Team Rubicon.

Inner Circle Rewards

The Inner Circle program rewards KUIU customers with points, exclusive offers, and early access to new products.

Our Founder's Vision: Told By Some of His Closest Friends

July 17th marks the birthday of KUIU's founder, Jason Hairston. In his honor, we're celebrating our inaugural Founder's Week. We’ll be taking this week to remember Jason, celebrate his legacy, and reflect with the KUIU Nation on where the soul of our company came from.

CTE Discussion With Kirstyn Hairston

In 2018, we lost our founder, Jason Hairston, to Chronic Traumatic Encephalopathy (CTE) that stemmed from his college and professional football career.

Our Founder

Jason Hairston’s inspiration for starting KUIU was deeply rooted in a lifelong passion for hunting. Learn how he built KUIU in his own words.

Our Technology

To solve the challenges hunters face in the field, KUIU is relentless in sourcing the most innovative fabrics and materials for our gear.

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Can You Tell Me About Jason?

KUIU was built by a tenacious leader, business man, husband, father, and son. We're honored to share Mike Hairston's personal feelings, reflections, and memories about his late son and KUIU founder, Jason Hairston.

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Your Guide to the Biggest Sale of the Year

Whether you’re just getting started or upgrading your current system, our Biggest Sale of the Year is the best time to build out with on-sale gear.

KUIU’s Top 49 Best Hunting Gifts for Holidays

If you’re looking for the best gifts for hunters in your life, we’ve curated our absolute best hunting products in this list of top gift ideas.

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