Jason's Innovation Principles

OUR FOUNDER JASON HAIRSTON

built KUIU on three guiding principles that continue to direct our approach to product development today: a technical layering system, reducing weight without sacrificing performance, and a continuous search for better technology.

Why We Made It: Yukon TR Rain Gear

Watch this overview to learn more about the Yukon TR hunting rain gear jacket and pant.

The KUIU Waterfowl System

Learn about the design and testing initiatives that lead to the all-new waterfowl hunting line-up.

Behind the Seams: Encounter

Watch this overview to learn about the Encounter System for hunting whitetails in early- to mid-season conditions.

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