2025 Founder's Day T-Shirt

Back of 2025 Founder's Day T-Shirt in Black with Quote from KUIU Founder Jason Hairston: "From the time I can remember I had a bow in my hand, building arrows with my Dad."

2025 Founder's Day T-Shirt

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Jason Hairston and His Family Wearing KUIU Jackets

CTE Discussion With Kirstyn Hairston

In 2018, we lost our founder, Jason Hairston, to Chronic Traumatic Encephalopathy (CTE) that stemmed from his college and professional football career.

Side of KUIU's Founder, Jason Hairston, Hiking Rocky Ridge in Vias Camouflage

Our Founder's Vision: Told By Some of His Closest Friends

July 17th marks the birthday of KUIU's founder, Jason Hairston. In his honor, we're celebrating our inaugural Founder's Week. We’ll be taking this week to remember Jason, celebrate his legacy, and reflect with the KUIU Nation on where the soul of our company came from.

Jason Hairston reviewing color swatches and fabric rolls for quality assurance

Jason's Innovation Principles

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Two people climbing a rocky terrain

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