Military/First Responders Program

Military/First Responders Program

KUIU is proud to offer the Military (Active, Reserves, Guard Members), Retirees, Veterans, and First Responders a 10% discount every day, year-round on and in our showroom. To receive your 10% discount, please follow the directions below:

*Please note: Your discount may not be applied to select New Releases by KUIU, 3rd party gear, outlet items, previous purchases, or Gift Certificates, and may not be used in conjunction with any other promotions or discounts.

**By joining KUIU’s Military/First Responders Discount Program, you are consenting to receive email communication related to the Program.



1. Create an account here. If you already have an account, skip this step.

2A. If you are active duty, please email from your military email address. If you are a veteran, please email a copy of your DD214 (redact SSN).

2B. If you are a first responder, please send us an email directly from your work email address or any form of verification you'd like.

3. Once we receive your verification, we will activate a 10% discount on your account. This discount will apply each time you log into your account.


KUIU is proud to introduce a limited-edition sticker to celebrate our Military/First Responders Program.

Here’s how you can get yours.*

1. You must be enrolled in the KUIU Military/First Responders Program.

2. You must refer a member of the Military (Active, Reserves, Guard Members), Retirees, Veterans, and First Responders to sign up for our Military/First Responders Program. New members can enroll by following the steps listed above.

3. Once approved, email us here with your shipping address and the name of the person you referred to receive our exclusive Military/First Responders Program sticker.


*Please note: quantities are limited, available while supplies last.