Our Founder

Jason Hairston’s inspiration for starting KUIU was deeply rooted in a lifelong passion for hunting. Learn how he built KUIU in his own words.

Our Technology

To solve the challenges hunters face in the field, KUIU is relentless in sourcing the most innovative fabrics and materials for our gear.

Conservation Direct

Hunting and hands-on conservation are inseparable. We focus our conservation goals on tangible projects that have a direct impact to create future hunting opportunities.

Team Rubicon

Team Rubicon serves the underserved by uniting the skills and experience of military veterans with first responders. Join KUIU and support Team Rubicon.

#KUIUNation

KUIU Nation allows you to share your hunting experiences with the KUIU team, as well as other KUIU customers across the country.

Rewards Program

The Inner Circle program rewards KUIU customers with points, exclusive offers, and early access to new products.

Our Founder's Vision: Told By Some of His Closest Friends

July 17th marks the birthday of KUIU's founder, Jason Hairston. In his honor, we're celebrating our inaugural Founder's Week. We’ll be taking this week to remember Jason, celebrate his legacy, and reflect with the KUIU Nation on where the soul of our company came from.

CTE Discussion With Kirstyn Hairston

In 2018, we lost our founder, Jason Hairston, to Chronic Traumatic Encephalopathy (CTE) that stemmed from his college and professional football career.

Rocky Mountain Sheep Transplant

KUIU and its customers purchased, captured, and transplanted 55 sheep from the Rocky Boy’s Indian Reservation-Chippewa Cree Tribe, located in Montana, to Antelope Island, Utah and to the Mandan, Hidatsa, Arikara Nation in North Dakota