Our Story Our Story

Our Story

KUIU is obsessed with engineering the world's most innovative performance hunting gear.

Innovation Never Rests

Our founder, Jason Hairston, had a vision for hunting gear that pushed the boundaries of performance, ultralight weight, and technology development. KUIU lives that vision every day with our customers and employees.
Our Founder Our Founder

Our Founder

Jason Hairston’s inspiration for starting KUIU was deeply rooted in a lifelong passion for hunting. Learn how he built KUIU in his own words.

Our Technology Our Technology

Our Technology

To solve the challenges hunters face in the field, KUIU is relentless in sourcing the most innovative fabrics and materials for our gear.

Conservation Direct Conservation Direct

Conservation Direct

Hunting and hands-on conservation are inseparable. We focus our conservation goals on tangible projects that have a direct impact to create future hunting opportunities.

Team Rubicon Team Rubicon

Team Rubicon

Team Rubicon serves the underserved by uniting the skills and experience of military veterans with first responders. Join KUIU and support Team Rubicon.

#KUIUNation #KUIUNation

#KUIUNation

KUIU Nation allows you to share your hunting experiences with the KUIU team, as well as other KUIU customers across the country.

Rewards Program Rewards Program

Rewards Program

The Inner Circle program rewards KUIU customers with points, exclusive offers, and early access to new products.

Our Founder's Vision: Told By Some of His Closest Friends Our Founder's Vision: Told By Some of His Closest Friends

Our Founder's Vision: Told By Some of His Closest Friends

July 17th marks the birthday of KUIU's founder, Jason Hairston. In his honor, we're celebrating our inaugural Founder's Week. We’ll be taking this week to remember Jason, celebrate his legacy, and reflect with the KUIU Nation on where the soul of our company came from.

CTE Discussion With Kirstyn Hairston CTE Discussion With Kirstyn Hairston

CTE Discussion With Kirstyn Hairston

In 2018, we lost our founder, Jason Hairston, to Chronic Traumatic Encephalopathy (CTE) that stemmed from his college and professional football career.

Rocky Mountain Sheep Transplant Rocky Mountain Sheep Transplant

Rocky Mountain Sheep Transplant

KUIU and its customers purchased, captured, and transplanted 55 sheep from the Rocky Boy’s Indian Reservation-Chippewa Cree Tribe, located in Montana, to Antelope Island, Utah and to the Mandan, Hidatsa, Arikara Nation in North Dakota