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January 1, 2024


After weeks, months, or even years of planning and anticipation, we’ve spent days on end busting through brush, climbing mountains, and trudging from peak to peak, burdened with weighty packs and aching hips in search of upper age-class animals. Some of us won, some lost, and the rest broke even.


While some of you continue the pursuit, whether storm chasing for waterfowl or preparing for the harvest of a coues deer, the curtain is closing on the 2023 seasons, leaving everyone else with the quiet interval of target practice, gear maintenance, and maybe an expo or two before we’re back on the mountain.


On this January 1, the start of your 2024 hunting seasons begin, offering an opportunity to hike your likelihood of better hunts by another 20% and more, merely by setting a goal, looking in the mirror, and telling yourself you can do it.


For those unfamiliar with the science or strategy, we’re aware this sounds like something we picked from one of those motivational posters in an office break room. But for those of you who consistently put mature animals on the ground, you know that defining a goal, writing it down and sharing it with others has a positive effect on your execution in the field.


Sparing you the labor of reading a few lengthy studies by neuropsychologists and their six-syllable, ten-dollar words to explain how this trick on the brain works, we’ll sum it up like this. Option 1: Make a goal and say it out loud – increase your likelihood by 20%. Option 2: Make, say, and write your goal somewhere visible – increase likelihood by 40%. Option 3: Make, say, write, and share your goal with “accountability partners” and the likelihood of realizing your hunting ambitions rises to around 65%.


Does the act of jotting down “I want a 200-inch mule deer buck in velvet” or constant repetition to your wife and buddies mean you’re gonna get one? Clearly not. But there’s anywhere between a 20-65% better chance you’ll hunt like hell to find him.


The outcome of your 2024 seasons will go one of three ways: you’ll do as well as you’ve done before, you’ll bitterly eat a tag, or you’ll set a new personal best. So, whether your aim is tighter groups at 50 yards, a sturdier back for a four-trip pack-out, or saving however much more for a sheep hunt, your goal can be anything and everything the sport demands, and results in better hunts and execution.


State Your Aim for 2024 to yourself (and in social), and from this moment on, KUIU and our community of nearly half a million fellow hunters will read, find inspiration in, and help hold each other to our goals.


Wishing you a Happy New Year, and we look forward to seeing how you do.

January 1, 2024


After weeks, months, or even years of planning and anticipation, we’ve spent days on end busting through brush, climbing mountains, and trudging from peak to peak, burdened with weighty packs and aching hips in search of upper age-class animals. Some of us won, some lost, and the rest broke even.


While some of you continue the pursuit, whether storm chasing for waterfowl or preparing for the harvest of a coues deer, the curtain is closing on the 2023 seasons, leaving everyone else with the quiet interval of target practice, gear maintenance, and maybe an expo or two before we’re back on the mountain.


On this January 1, the start of your 2024 hunting seasons begin, offering an opportunity to hike your likelihood of better hunts by another 20% and more, merely by setting a goal, looking in the mirror, and telling yourself you can do it.


For those unfamiliar with the science or strategy, we’re aware this sounds like something we picked from one of those motivational posters in an office break room. But for those of you who consistently put mature animals on the ground, you know that defining a goal, writing it down and sharing it with others has a positive effect on your execution in the field.


Sparing you the labor of reading a few lengthy studies by neuropsychologists and their six-syllable, ten-dollar words to explain how this trick on the brain works, we’ll sum it up like this. Option 1: Make a goal and say it out loud – increase your likelihood by 20%. Option 2: Make, say, and write your goal somewhere visible – increase likelihood by 40%. Option 3: Make, say, write, and share your goal with “accountability partners” and the likelihood of realizing your hunting ambitions rises to around 65%.


Does the act of jotting down “I want a 200-inch mule deer buck in velvet” or constant repetition to your wife and buddies mean you’re gonna get one? Clearly not. But there’s anywhere between a 20-65% better chance you’ll hunt like hell to find him.


The outcome of your 2024 seasons will go one of three ways: you’ll do as well as you’ve done before, you’ll bitterly eat a tag, or you’ll set a new personal best. So, whether your aim is tighter groups at 50 yards, a sturdier back for a four-trip pack-out, or saving however much more for a sheep hunt, your goal can be anything and everything the sport demands, and results in better hunts and execution.


State Your Aim for 2024 to yourself (and in social), and from this moment on, KUIU and our community of nearly half a million fellow hunters will read, find inspiration in, and help hold each other to our goals.


Wishing you a Happy New Year, and we look forward to seeing how you do.

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