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July 10, 2020
the camaraderie, the struggle in the trenches, the entire process. Those are the things Jason loved when we hunted together. The time we spent on the hill glassing the valleys, floating a river, walking ridgetops or stalking a big bear, are times I will never forget...
that reshaped the hunting and sporting marketplace through an unrelenting belief in doing business directly with the end user. He was not afraid to disrupt conventional business practices and had an unbreakable faith that selling consumer-direct was the wave of the future. They say imitation is the highest form of flattery, and after a decade, his gut instinct was correct and has forever changed the industry...
and lucky enough to draw the card to hunt with him. Jason came to the mountains for all the right reasons, to test gear—yes, but his love for pushing his mind and body in the mountain environment was refreshing."
whether it was at a trade show, airport, hunting camp, or at a lunch table. He had a real genuine sense about him and a way to make a person feel like you were the only one in the room. Being fortunate to spend lots of time around him in different circumstances made me a better person. Jason was a true leader...
immediately knew he was incredibly passionate about everything in his life, especially KUIU. He was extremely driven and approached the business like the world class competitor that he was.