At KUIU, we strive to design the most effective, unique camouflage patterns available in the outdoor industry. So what makes them different? KUIU camo patterns feature larger color blocks with a high contrast. As a result, our camo’s mask and break up the human outline at both close and long ranges across a variety of terrains. This approach represents a departure from traditional camouflage patterns on the market today that blend to one blob of color at mid-range distances and don’t break up the human outline, making it easier for animals to spot you.

VIAS or Verde

Wondering what camo pattern is best for you? Listen in as KUIU's Shaun Ayers explains when and where you would use the Verde and Vias camouflage patterns.

Breaking up the human outline across a diverse landscape is critically important for rifle hunters, bow hunters, or other outdoor activities where you want to get as close to an animal as you can without being spotted. During a stalk, you often need to go within full view of an animal—through clearings between sections of cover—and our camouflage will help you go undetected both at close and longer contact ranges.


KUIU Verde camo is a high-contrast macro pattern with tan, grey, green, and black. It’s designed to retain breakup from close to a 200+ yard contact range. It includes a micro pattern for enhanced close-range breakup. This is the best year-round pattern for evergreen forest environments. Seasonally, it works best for green vegetation, tundra, grasslands, and deciduous forests environments prior to frost burning. Verde is also the darkest pattern, so it works great in wet environments.

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KUIU Vias camo is a high contrast macro pattern with tan, grey, brown, and black. It’s designed to retain breakup at 200+ yard contact range. It’s the best pattern for year-round use in high-contrast rock environments. It’s great for fall or late season hunting after the frost burn, hunting in areas of mixed burnt grass, grey rock or grey tree environments. Vias is also a preferred choice for dry desert and sage environments.

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